The keyword targeting and search intent definition
The content brief and structure guidance
The final SEO optimization layer
The publishing and CMS configuration
The performance monitoring and refresh decisions
Develop and maintain Zignalyâs SEO strategy aligned with business goals
Define keyword clusters, topic maps, and search intent frameworks
Prioritize opportunities based on traffic, competition, and conversion potential
Stay ahead of algorithm updates and industry shifts
Own the SEO layer of our Content Flywheel
Define content briefs, keyword targets, and search intent before writing begins
Coordinate with writers (internal or external)
Perform final SEO optimization before publication
Publish and QA content directly inside the CMS
Implement internal linking strategy across clusters
Add structured data (schema), metadata, and technical configurations
Continuously identify update opportunities based on performance data
Define refresh cycles and content decay monitoring
Targets a clear search intent
Is structurally aligned with its keyword cluster
Is internally linked within a strategic architecture
Includes appropriate structured data (schema)
Supports measurable conversion goals
Own organic traffic growth targets
Analyze dashboard data including: Traffic by article and category Assisted conversions Direct conversions Funnel contribution
Traffic by article and category
Assisted conversions
Direct conversions
Funnel contribution
Make optimization decisions based on measurable business impact
Report insights and recommend actions
Ensure on-page and technical SEO best practices are implemented
Work directly in the CMS to implement: Internal & external linking Structured data / schema Meta tags and structured markup Canonicals and indexing rules
Internal & external linking
Structured data / schema
Meta tags and structured markup
Canonicals and indexing rules
Collaborate with developers when advanced technical implementation is required
Identify and resolve crawl, indexing, and performance issues
Strengthen Zignalyâs entity structure and semantic footprint across the web
Execute and scale programmatic SEO initiatives
Coordinate with external specialists when needed
Define requirements for: Templates Widgets API integrations Dynamic content generation
Templates
Widgets
API integrations
Dynamic content generation
Work with developers to deploy scalable search pages
Develop strategies to increase Zignalyâs visibility in AI-powered search environments (LLMs, generative search, answer engines)
Strengthen brand authority through structured content, citations, and entity optimization
Expand beyond traditional linkbuilding toward brand-level authority signals and high-quality mentions
Monitor how Zignaly appears in AI-generated responses and adjust strategy accordingly
Lead the SEO direction of the content team
Define content standards, briefs, and optimization frameworks
Review and approve content from an SEO perspective
Train writers and collaborators on SEO best practices
Collaborate with product, marketing, and development teams on structural improvements
Influence roadmap decisions that impact organic growth
Build processes that scale the organic engine over time
SEO Strategy
Keyword Research & Clustering
Content Optimization
Technical SEO
Link & Authority Strategy (including AI-driven search visibility)
SEO Tools & Analytics
Programmatic SEO Execution
Entity & Brand Presence in AI Search Environments
Growth in qualified organic traffic
Expansion of topical authority across priority clusters
Increased share of search within target investment categories
Organic contribution to customer acquisition
Visibility in AI-driven search environments and strong brand authority signals
Technical SEO health and crawl efficiency
5+ years in SEO with proven impact in scaling organic channels
Experience operating in startup or scale-up environments
Strong technical SEO understanding
Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Experience leading writers or content teams (directly or indirectly)
Comfortable working hands-on inside CMS environments
Strong sense of ownership and decision-making autonomy
Data-driven mindset (comfortable with dashboards & performance analysis)
Ability to translate business goals into structured organic growth plans
Experience in fintech or investing
Experience with programmatic SEO
Experience scaling content systems
Build an organic acquisition channel designed for long-term, steady growth
Have full visibility into business impact through advanced dashboards and funnel data
Operate with real autonomy when prioritizing the organic roadmap
Help shape multi-domain organic strategy (including future asset expansion)
Grow with the function as it scales
Take initiative without waiting for permission
Think in terms of structure and long-term strategy, not isolated tasks
Prefer building sustainable strategies over short-term hacks
Are comfortable making strategic decisions with ownership
Want to scale your impact as the company grows
Competitive annual salary ranging from $18,000.00 to $36,000.00 (USD).
Fully remote work environment.
Opportunity to work in a cutting-edge industry.
Collaborative and inclusive work culture.
Professional growth and development opportunities.
