We are building the next chapter of Staking Facilities - a clear brand identity, a differentiated ecosystem strategy, and a communications architecture that matches our ambition across Solana, Sui, Ethereum, Double Zero, and beyond.
As Senior Marketing Lead, you will define our “Brand North Star,” craft a compelling narrative for our company, and ensure that all communications, research investments, and ecosystem engagements reinforce our strategic vision. This is a highly cross-functional leadership role: you’ll work closely with the founders, trading unit, protocol ecosystem leads, research & development, and partnerships to translate our company’s mission into a coherent, resonant, and credible presence across the entire crypto landscape. This role is ideal for someone who enjoys both strategy and hands-on execution, thrives in an entrepreneurial Web3 environment, and wants to significantly shape how Staking Facilities shows up internally, externally, and across our ecosystems.
What You’ll Do
Strategic Positioning & Narrative Building
- Define our Brand North Star and translate our vision/mission into a clear, credible narrative that guides all strategic and operational initiatives.
- Develop differentiated ecosystem strategies for Solana, Sui, Ethereum, and Double Zero - including positioning, value proposition, success metrics, and strategic focus areas.
- Build an Ecosystem Playbook: Thesis & strategic rationale Landscape analysis of key players & themes Relevant metrics Communications guidelines Community engagement frameworks
- Thesis & strategic rationale
- Landscape analysis of key players & themes
- Communications guidelines
- Community engagement frameworks
- Shape our brand voice: act as a culture ambassador and guardian of values, ensuring our tone, colors, and message reflect who we are and what we stand for.
Stakeholder Communication
- Design and maintain a clear, multi-layered communications framework tailored to diverse stakeholders: delegators developers institutional clients shareholders foundations communities regulators internal teams
- Ensure our messaging is consistent, transparent, and aligned across all channels.
Thought Leadership & Market Intelligence
- Identify emerging trends worth owning - and determine where Staking Facilities should participate, lead, or invest.
- Define research themes (internal and external) that strengthen our position and support key strategic bets.
- Expand our presence beyond Twitter and LinkedIn by recommending high-leverage channels, formats, and forums for long-form insights and ecosystem influence.
Cross-Functional Strategy Support
- Provide strategic clarity and communication support to emerging areas - e.g. the Trading Unit (research support, visibility, value framing, transparency level).
- Anticipate upcoming topics and proactively structure messaging, narratives, and alignment processes across teams.
Design & Brand Execution
- Coordinate and guide our current rebranding process with our agency and bring this new concept to life
- Maintain our brand language across all formats, ensuring consistency in messaging, visuals, and tone.
- Collaborate with design to translate strategy into cohesive campaigns, assets, and communication materials.
Operational Marketing Leadership
- Build and manage the Marketing Roadmap and run it through our operating rhythm (“Pulse”).
- Oversee events: both company-hosted and participation at key ecosystem conferences.
- Manage partnerships (e.g. Superteam) and orchestrate joint initiatives.
- Own social media channels and website presence, ensuring quality, clarity, and brand integrity.
Who you are
- You have proven experience in Web3 / crypto marketing, ideally in fast-moving, ecosystem-driven environments.
- Strong expertise across brand strategy, content strategy, stakeholder management, and project execution.
- High analytical capability paired with creativity - able to form structured theses and turn them into engaging narratives.
- Strategic ownership combined with hands-on execution; comfortable switching between conceptual work and practical delivery.
- Ability to operate in a lean, entrepreneurial environment with high autonomy and cross-functional collaboration.
- Excellent communication skills and the ability to distill complex topics into compelling stories and clear messaging.
- You are genuine interest in blockchain, crypto ecosystems, and emerging market structures.
What's in it for you
- Excellent package with long term career growth opportunity in a pioneering blockchain infrastructure company
- You'll work with cutting edge infrastructure, validator technologies, and top-tier protocol ecosystems
- A socially and ethically responsible employer, pushing boundaries but not at the cost of the planet
- A high trust, remote first culture with a base in Munich and a globally distributed team
- 30 days holiday plus bank holidays
- Fully paid for team events and conferences such as Solana Breakpoint, Solana Accelerate, Berlin Blockchain Week, Sui Base Camp
- Your peers bring strong expertise and a collaborative mindset, always eager to expand their skills, just like you
- Budget and support for personal learning, growth, and skills development
- A friendly, diverse, and values-led team that prioritizes doing meaningful work
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We're a pioneer in the Crypto space, supporting builders and communities to co-create a more decentralized and equitable internet.
Our vision is to enable Crypto to build a culture for everyone. We do so by building the underlying infrastructure and investing in projects that foster a fairer and more decentralized world.
We are a diverse, fun-loving, international team of doers, tinkerers, and technology enthusiasts with a diverse set of backgrounds.
As an independent, bootstrapped company, we have the freedom to call our own shots and put our team at the heart of our company.
While we are based in Munich, we are a remote-first company and our team spreads across the whole globe. As such, we regularly meet up at conferences or company retreats to closely knit the team together.
If this sounds like the kind of team you'd thrive in, we'd love to hear from you. Everyone will receive a response to their application.
