Vice President of Marketing
At Offchain Labs, we arenât just building products: weâre leading a movement.
As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.
At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If youâre energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Why Offchain Labs?
Offchain Labs is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.
Arbitrumâs ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain Labs technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.
Arbitrumâs thriving ecosystem wouldnât exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These arenât just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.
To top it all off? Weâre backed by $124 million in funding. Weâve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.
What is the role:
Offchain is looking for a VP of Marketing who can turn the early adoption of blockchain technology into a clear market narrative, build a high-performing marketing function, and drive execution across brand, communications, product marketing, content, social, and partner marketing.
We are looking for a vigilant contributor. Someone who sees the market moving, spots the story before itâs obvious, writes and edits with precision, and turns strategy into shipped work quickly.
This person should be as comfortable shaping a founder keynote or editorial thesis as they are reviewing launch copy, tightening a campaign brief, coaching a team member, or pushing a cross-functional project over the line.
The right candidate has led marketing in a high-growth technology environment, understands crypto or is deeply motivated to learn it, and brings a strong editorial background. They know how to build a narrative system. They know when language is too vague and when a team needs clearer operating rhythms.
The work must be technically grounded, human in delivery, and anchored in clear business outcomes for the customer segment weâre serving.
What you'll do:
Marketing leadership and team building
- Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
- You are biased toward action.
- Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
- Build a team culture that values speed, clarity, creativity, ownership, and high standards.
- Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly
- Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.
- Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes.
Editorial strategy and narrative development
- Own the editorial standard for the company.
- Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market.
- Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders.
- Raise the quality of every external surface through sharper editing, stronger framing, better proof, and clearer language.
Brand, communications, and executive thought leadership
- Establish Offchain and Arbitrum as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption.
- Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels.
- Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements.
- Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
- Ensure external communications are precise, defensible, and grounded in real product value.
Campaigns, partnerships, and market intelligence
- Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
- Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant.
- Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives.
- Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles.
- Operate with urgency without sacrificing accuracy.
Measurement and commercial impact
- Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.
- Build reporting habits that show what is working, what needs to change, and where marketing is creating business impact.
- Guide your team in how to use data to improve campaigns, content, channels, and team focus.
- Manage budget and agency relationships with discipline.
What you'll need:
- Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
- Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.
- Experience building marketing functions that are structured, fast, and accountable.
Perks:
- Remote-first global workforce + NY office
- Annual company offsite + team onsites
- Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Home office set up / ergonomic equipment program
Attention Offchain Job Seekers:
This role cannot be performed in California, or Colorado.
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an Offchain employee or the legitimacy of an offer you received, please email [email protected]
At Offchain, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
