Craft The Story Of How Ethereum Wins Institutional Adoption Location: NYC based candidates are the preference but they're open to US remote for exceptional candidates. Compensation: $200K - $300K We are building the critical infrastructure required to bring the "real world" to Ethereum. Our mission is to provide the rails for Wall Street to operate on-chain, moving the global financial system into the 21st century. We are seeking a visionary Head of Marketing to own our narrative and bridge the gap between two distinct worlds: the high-stakes environment of institutional finance and the frontier of Web3. Reporting directly to the CEO, you will be responsible for the brand's evolution as we prepare to reveal a series of groundbreaking products in 2026. This is a role for a storyteller who understands that for us to win, Ethereum must win—and you will be the one articulating that victory to the world. Requirements We need a proactive, autonomous operator who can navigate complex technical landscapes and high-level executive boardrooms with equal ease.
- The Experience: 10+ years of experience across marketing, brand, and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches
- The Bridge: Deep domain expertise in both Institutional Finance (credit markets, settlement pain points) and Web3/Ethereum (ZK-proofs, tokenization, and DeFi)
- The Storyteller: Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content
- The Executor: A "roll-up-your-sleeves" leader who moves quickly without sacrificing quality. You obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn)
- The Aesthete: A strong eye for design and visual identity, capable of balancing "crypto techno-futurism" with the conservative, trustworthy branding required by institutional capital
- The Strategist: Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies
- Narrative & Strategy: Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite
- Content Engine: Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management
- Go-to-Market (GTM): Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers
- Ecosystem Engagement: Oversee our presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption
- Web & Messaging: Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists
- Impact: A front-row seat to Ethereum history and the opportunity to build the brand voice of a company transforming global financial markets
- Autonomy: Report directly to the CEO with the power to define the marketing roadmap for 2026 and beyond
- High-Performance Culture: Work with a top-tier team in a flexible, remote-first environment with deep ties to foundational Ethereum institutions
- Compensation: Competitive base salary plus an equity package
- Comprehensive Medical, Dental, and Vision healthcare
- $1,500 home office setup stipend
