Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 160 dedicated professionals.
We have empowered more than 4,500 investors to enter the DeFi space through education, community, technology, and the expertise of leading DeFi and blockchain professionals.
Our goal is to create one of the largest and most influential DeFi ecosystems, starting with becoming a leading name in DeFi education.
The Role
We are looking for a Media Buyer to manage and optimize our Facebook and YouTube advertising campaigns, with the goal of consistently scaling our accounts to achieve 3X+ ROAS.
Key Responsibilities
Ad Management & Scaling
- Oversee and manage Facebook and YouTube ad campaigns, ensuring campaigns are launched, optimized, and scaled effectively.
- Manage ad spend of more than $100K per month across both platforms.
- Stay up to date with platform changes, including algorithm updates, targeting options, and new campaign types.
- Act as the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.
Funnel & Tech Management
- Conduct daily quality checks of funnel functionality to ensure smooth performance.
- Test all pages of the funnel to verify that they work as intended.
- Create and manage technical integrations for funnels, including tools such as Hyros for campaign attribution.
Data & Tracking
- Perform daily quality control of data in tracking sheets, including:
- Master Tracking Sheet
- Ad Audit Sheet
- Budgets and Projections Sheet
- Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
- Proactively resolve issues before they impact campaign performance.
Ad Audits & Media Buying Decisions
- Execute daily media buying tasks outlined in the Ad Audit sheets.
- Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
- Make data-driven decisions based on current trends and campaign performance.
Requirements
- Proven experience managing, optimizing, and scaling Facebook and Google Ads accounts.
- Track record of managing more than $100K per month in ad spend across both platforms.
- Knowledge or experience in the high-ticket coaching and consulting space.
- Familiarity with VSL call funnels and a strong understanding of Facebook and Google advertising algorithms.
- A methodical approach to launching, optimizing, and scaling ad campaigns.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in CRM software and marketing automation tools.
- Excellent analytical skills and attention to detail.
- Strong organizational and multitasking abilities.
- Familiarity with tracking and analytics tools.
- Ability to work collaboratively in a team environment.
- Strong communication and problem-solving skills.
- Up-to-date knowledge of trends and best practices in online marketing and measurement.
- Proactive approach to identifying and addressing issues before they escalate.
Benefits
- Competitive salary package
- Full-time, 40 hours per week
- Unlimited PTO
- Flexible work schedule
- Team off-sites
- Young and dynamic culture with team members across 30+ countries
- Fully remote role with a supportive team
If you're ready to help scale paid acquisition in the DeFi and Web3 space and make a meaningful impact, we want to hear from you.
