Role Overview Weâre looking for a Marketing/DeFi Analyst who blends on-chain intelligence, market awareness and narrative instinct. Youâll uncover insights from both the broader DeFi landscape and EOâs own products/data streams, turning them into stories that demonstrate EOâs impact and momentum; for investors, partners and the public. Youâll turn analytics into alpha for storytelling: dashboards into decks, charts into tweets, data into brand equity. Core Responsibilities 1. DeFi & Market Intelligence
Monitor key DeFi protocols, L1/L2 ecosystems, and token launches to identify emerging trends aligned with EOâs positioning (e.g., modular data proofs, oracle reliability, RWA growth, AI x DeFi integrations). Build weekly intelligence briefs highlighting narrative shifts (âWhatâs driving liquidity this week?â). Benchmark competitive oracle and data-infra protocols on key metrics (uptime, TVS, adoption, partner count).
Collaborate with product, engineering and BD to extract EO-specific data points Identify âEO Winsâ â milestones or metrics that validate EOâs network strength or market adoption. Package these insights into comms-ready storytelling assets: infographics, campaign stats, pitch-deck slides, or tweet threads. Maintain an internal âEO Intelligence Dashboardâ tracking product metrics suitable for external communication.
Work with comms to shape stories around EO data. Build quarterly reports showcasing both market trends and internal traction. Support leadership and BD with data-backed insights for investor updates and media commentary.
Partner with Engineering to design data pipelines that expose EO analytics safely for marketing. Liaise with Product Marketing to align on GTM messaging for new integrations or feeds. Sync weekly with Growth and Comms to feed new metrics into storytelling cadences.
Your KPIs / Success Metrics
Category Example Metric
Data Insight Velocity
Narrative Impact Social reach or media mentions using EO data
Market Intelligence Accuracy & timeliness of DeFi trend reports
Campaign Analytics Improvement in ROI or engagement rates
Reporting Consistency 100% on-time delivery of weekly dashboards & reports
Requirements
2+ years in DeFi research, analytics, or growth marketing. Deep understanding of DeFi protocols, on-chain data, and oracle mechanics. Proficiency with Dune, DefiLlama, Token Terminal, Nansen, or equivalent tools. Ability to analyze EO internal data pipelines (SQL, API queries, dashboards) and extract story-worthy metrics. Strong visualization and narrative skills; you can turn a chart into a thread that moves the market. Comfortable in a high-velocity, globally distributed Web3 team.
Nice-to-Have
Hands-on experience with data-driven storytelling in previous crypto or analytics startups. Familiarity with exchange liquidity tracking, campaign attribution, and KOL ecosystems. Contributor to crypto data communities (e.g., Dune dashboards, Nansen query builder). Comfort presenting data to press or investors.
Compensation & Work Environment
Competitive base (USD or Stablecoins) Token allocation Fully remote (or in-office in Tel Aviv)
Example Deliverables (First 90 Days)
Launch the âEO Data Pulseâ weekly report â integrating market and EO product insights. Build an internal dashboard showing EO Wins (feeds, uptime, integrations, partners). Deliver a âProof in Actionâ marketing report combining on-chain data and EO metrics. Contribute to 1-2 media pieces using EO data for storytelling (press or blog).