Koinly [https://koinly.io/] is one of the fastest-growing crypto tax platforms, trusted by hundreds of thousands of investors across the UK, Australia, Canada, and The United States. We sit at the intersection of DeFi, on-chain activity, and real-world financial compliance: the unsexy but essential infrastructure layer that every active crypto user eventually needs.
🔎 Role at a glance
- Mission: Own Koinly's paid acquisition, affiliate program, and cross-channel campaign coordination end-to-end.
- Reports to: Head of Marketing
- Location: Remote, Europe only. We don't review applications from outside Europe.
- Employment type: Full-time contractor (B2B)
- Experience level: 5+ years
- Perks: 32 days PTO, 100% async culture, flexible schedule, and real ownership
🏗️ What you'll do
- Build and manage the performance marketing playbook: channel mix, budget allocation, bidding strategy, campaign structure.
- Design and run integrated campaigns across paid, email, social, and content, tied to key moments like tax season across our markets (US, UK, AU, CA, EU).
- Manage budgets responsibly, scaling what works and cutting what doesn't, always anchored to ROI.
- Write and iterate on ad copy, develop landing page briefs, and direct creative assets. You're self-sufficient here.
- Run structured experiments across copy, creative, audience segmentation, and landing page experience.
- Build dashboards and reporting frameworks that make ROI visible and actionable.
- Go beyond platform-reported ROAS: cohort analysis, incrementality, and understanding the gap between what Google tells you and what's actually happening in your funnel.
🧑🚀 Who you are
- 5 to 8 years in performance marketing or paid acquisition, ideally in B2C SaaS.
- Native-level English, written and spoken. You will write copy, communicate async across time zones, and represent the brand in written form. Strong command of the language is non-negotiable.
- Genuine familiarity with the crypto space. You've marketed in crypto, fintech, or a similarly complex regulated space, or you have a track record reaching developer, trader, or technically-minded audiences. Or you're simply one of them (active DeFi participation, on-chain activity > not someone who bought ETH once on Coinbase).
- Strong command of Google Ads with a track record of scaling paid budgets with measurable ROI.
- Creative channel thinking. You've identified and tested non-obvious acquisition opportunities, not just optimised existing ones.
- Strong data analysis skills. SQL proficiency, ability to build reports, run funnel analysis, and draw your own conclusions without relying on a data team. We expect you to interrogate numbers, not just read dashboards.
- Ability to write compelling ad copy and direct creative production, even without a dedicated creative team.
- Comfortable operating autonomously in a remote, async environment.
- Affiliate program management experience.
- Experience with seasonal demand businesses (tax, travel, education, retail).
- Familiarity with attribution modelling, cohort analysis, and multi-channel reporting.
- Technical automation mindset: you've written Google Ads scripts, built automated reporting, or used AI tools to scale your workflow.
- Immersion: Get deep on the product, the audience, and the crypto tax landscape. Understand who we're targeting, where they are, and what resonates with them.
- Audit: Assess the current state of paid channels, campaigns, and reporting. Understand what's working, what isn't, and where the biggest opportunities are.
- Quick wins: Identify and launch at least one experiment > a new channel, an unconventional placement, an improved landing page, or a format worth testing.
- Cross-functional sync: Build working relationships with Content, Design, Partnerships, and Product to establish how you'll collaborate on acquisition going forward.
- Apply with CV/LinkedIn and brief answers to application questions.
- 15 to 30 min intro call with our Recruitment team.
- Take-home technical assignment.
- Interview with Chief of Staff.
- Interview with Head of Marketing.
- Adoption: We build for real users with real problems. Hundreds of thousands of crypto investors trust Koinly to get their taxes right.
- Impact: We turn what used to be days of manual reconciliation into a matter of minutes.
- Mission: We're reducing compliance friction today and building the financial intelligence layer that helps crypto users make smarter decisions tomorrow.
- Scale: Global markets, multiple tax regimes, a technically complex domain — the problems here are genuinely hard.
- Efficiency: Small team, high ownership, no bureaucracy. If you've ever wanted to see the direct impact of your work, this is that environment.
