Mission: Own Koinly's paid acquisition, affiliate program, and cross-channel campaign coordination end-to-end.
Team: Marketing
Reports to: Head of Marketing
Location: Remote, Europe only. We don't review applications from outside Europe.
Employment type: Full-time contractor (B2B)
Experience level: 5+ years
Perks: 32 days PTO, 100% async culture, flexible schedule, and real ownership
Build and manage the performance marketing playbook: channel mix, budget allocation, bidding strategy, campaign structure.
Design and run integrated campaigns across paid, email, social, and content, tied to key moments like tax season across our markets (US, UK, AU, CA, EU).
Manage budgets responsibly, scaling what works and cutting what doesn't, always anchored to ROI.
Write and iterate on ad copy, develop landing page briefs, and direct creative assets. You're self-sufficient here.
Run structured experiments across copy, creative, audience segmentation, and landing page experience.
Build dashboards and reporting frameworks that make ROI visible and actionable.
Go beyond platform-reported ROAS: cohort analysis, incrementality, and understanding the gap between what Google tells you and what's actually happening in your funnel.
5 to 8 years in performance marketing or paid acquisition, ideally in B2C SaaS.
Native-level English, written and spoken. You will write copy, communicate async across time zones, and represent the brand in written form. Strong command of the language is non-negotiable.
Genuine familiarity with the crypto space. You've marketed in crypto, fintech, or a similarly complex regulated space, or you have a track record reaching developer, trader, or technically-minded audiences. Or you're simply one of them (active DeFi participation, on-chain activity > not someone who bought ETH once on Coinbase).
Strong command of Google Ads with a track record of scaling paid budgets with measurable ROI.
Creative channel thinking. You've identified and tested non-obvious acquisition opportunities, not just optimised existing ones.
Strong data analysis skills. SQL proficiency, ability to build reports, run funnel analysis, and draw your own conclusions without relying on a data team. We expect you to interrogate numbers, not just read dashboards.
Ability to write compelling ad copy and direct creative production, even without a dedicated creative team.
Comfortable operating autonomously in a remote, async environment.
Affiliate program management experience.
Experience with seasonal demand businesses (tax, travel, education, retail).
Familiarity with attribution modelling, cohort analysis, and multi-channel reporting.
Technical automation mindset: you've written Google Ads scripts, built automated reporting, or used AI tools to scale your workflow.
Immersion: Get deep on the product, the audience, and the crypto tax landscape. Understand who we're targeting, where they are, and what resonates with them.
Audit: Assess the current state of paid channels, campaigns, and reporting. Understand what's working, what isn't, and where the biggest opportunities are.
Quick wins: Identify and launch at least one experiment > a new channel, an unconventional placement, an improved landing page, or a format worth testing.
Cross-functional sync: Build working relationships with Content, Design, Partnerships, and Product to establish how you'll collaborate on acquisition going forward.
Apply with CV/LinkedIn and brief answers to application questions.
15 to 30 min intro call with our Recruitment team.
Take-home technical assignment.
Interview with Chief of Staff.
Interview with Head of Marketing.
Offer.
Adoption: We build for real users with real problems. Hundreds of thousands of crypto investors trust Koinly to get their taxes right.
Impact: We turn what used to be days of manual reconciliation into a matter of minutes.
Mission: We're reducing compliance friction today and building the financial intelligence layer that helps crypto users make smarter decisions tomorrow.
Scale: Global markets, multiple tax regimes, a technically complex domain — the problems here are genuinely hard.
Efficiency: Small team, high ownership, no bureaucracy. If you've ever wanted to see the direct impact of your work, this is that environment.
Performance Marketing Manager - Koinly - Remote, Europe | Entireless Jobs
