About HIGHER!
HIGHER! is a new business branch of Crypto Banter focused on helping people achieve personal and professional growth through short, structured challenges across crypto, AI, trading, and other categories.
The company delivers step-by-step experiences designed to help participants achieve measurable progress while building a community of people who learn and grow together.
As the business scales, HIGHER! is expanding into new categories and working with additional hosts, with a focus on acquiring audiences beyond Crypto Banter's existing community.
About the Role
HIGHER! is looking for a data-driven Growth Marketing Manager to own the performance and execution of its Meta Ads strategy.
You will lead end-to-end acquisition campaigns, build conversion-focused funnels, develop performance creatives, and optimize the user journey from the first ad interaction through registration and challenge participation.
The ideal candidate combines analytical thinking, creative strategy, and hands-on expertise in paid acquisition and funnel optimization.
Responsibilities
- Full-Funnel Strategy: Design and manage the complete user journey, from paid acquisition to landing pages, email sequences, and challenge sign-ups.
- Creative Strategy: Develop advertising hooks, angles, and performance copy. Collaborate with designers and editors to create engaging, conversion-focused ads.
- Performance and ROI: Monitor campaign performance and revenue metrics, optimize budgets, and improve funnel conversion based on data.
- Audience Strategy: Identify new audience segments, develop strategies for warming up existing audiences, and improve conversion through quizzes and other engagement mechanisms.
- Lifecycle Marketing: Manage the tools, tracking, and communication journeys that guide users from their first click to becoming challenge participants.
- Campaign Optimization: Identify funnel inefficiencies, test new approaches, and continuously improve acquisition performance.
Requirements
- Extensive hands-on experience with Meta Ads Manager and a proven track record of scaling paid campaigns.
- Experience with info-products, webinars, digital challenges, or similar conversion-driven offers.
- Strong analytical skills and a data-driven approach to marketing decisions.
- Experience building funnels using tools such as Typeform, landing page builders, and CRM platforms.
- Strong performance creative skills, including ad hooks, copywriting, creative briefs, and iterative testing.
- Experience marketing to audiences in finance, crypto, trading, digital products, or e-commerce.
- Clear written and verbal communication skills in UK English.
- Ability to work independently, move quickly, and take ownership of commercial outcomes.
Nice to Have
- Knowledge of SEO, search marketing, and Google Ads.
- Experience working with cryptocurrency exchanges.
- Understanding of trading and financial markets.
Employment Details
- Employment type: Full-time independent contractor.
- Work arrangement: Remote.
- Locations: UK, UAE, or USA.
How to Apply
Apply through the link provided.
