Who we are We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, weâre here to help people trust themselves enough to build their financial freedom â for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, precious metals and commodities they want â with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europeâs safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, âroll-up-your-sleeves-and-make-it-happenâ kind of people. Itâs these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if youâre someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Letâs go! Your mission As Senior Product Marketing Specialist for Bitpandaâs Crypto & Advanced Trading products, you will be responsible for driving their positioning, adoption, and engagement across Bitpanda's core crypto and advanced trading offerings. Youâll work at the intersection of Product, Marketing, and the Commercial teams to design go-to-market strategies and compelling narratives that resonate with our users. A natural product manager for marketing initiatives, you combine strategic vision with ownership of the roadmap, clear prioritisation, and hands-on delivery. Youâll translate product value into impactful campaigns, shape messaging across channels, and collaborate cross-functionally to ensure that launches and ongoing initiatives are both seamless and measurable. What youâll do
Strategy & Positioning: Own and execute the comprehensive product marketing strategy and unique value positioning for Bitpandaâs full crypto and advanced trading product suite. Track and analyse funnel health and user behaviour across crypto investor segments, developing strategies to boost acquisition, activity, and retention. Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives â from new product launches to ongoing campaigns and customer engagement programs. Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement. Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.
Who you are
Proven product marketing experience (fintech/crypto strongly preferred) with a focus on crypto products. Deep understanding of crypto user behaviour and market dynamic, paired with the ability to simplify complex concepts without losing credibility. Data-driven and results-oriented, with experience measuring funnel health and campaign performance. Strong project management and collaboration skills, confident navigating across product, marketing, and customer-facing teams. Exceptional communication and storytelling abilities to differentiate Bitpandaâs crypto products in a competitive and fast-moving market. Whatâs in it for you
Flexibility to work where you thrive â Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. Reward for your impact â Receive a competitive total compensation package aligned with Bitpandaâs pay-for-impact policy, including participation in our stock option plan. Support for your mental wellbeing â Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP. Time to recharge â On top of your standard annual leave, Prioritise your wellbeing with 3 additional days of paid time off to rest, reset, and recharge, available once youâve been with us for 6 months. Continuous learning and growth â Grow your skills and stay ahead in your career with unlimited access to Udemyâs library of online courses at your own pace. Exclusive perks and rewards â Enjoy discounts, rewards, and perks from partners worldwide across life>
.âŚand even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are. Above all, you will have the opportunity to learn and grow as part of Bitpandaâs incredible journey towards being Europeâs future #1 investment platform. Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. * These benefits may be adjusted at Bitpandaâs discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).
