GEO Strategist
We are seeking a subject matter expert in Generative Engine Optimization (GEO) to own Binance's presence and citation authority across AI-powered search surfaces — ChatGPT, Perplexity, Gemini, and Claude.
This independent contributor role partners closely with Content, Tech, and Data teams to build GEO into a systematic, measured acquisition channel, closing the citation gap against key competitors and establishing definitional authority in AI-generated crypto content.
Responsibilities:
- Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
- Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
- Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist
- Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
- Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
- Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
- Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps
- Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Requirements:
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
- Real, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across ChatGPT/Perplexity/Gemini/Claude) — not prompting familiarity or surface-level AI tool usage
