Social Video Content Strategist, Base (Contract)

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

Base is built on Optimism’s open-source OP Stack. We’re joining as the second Core Dev team working on the OP Stack to ensure it’s a public good available to everyone; and contributing a portion of sequencer revenue to funding public goods.

We’re looking for a creative and data-driven Social Video Content Strategist (Contract) to shape our brand’s vertical video presence across social platforms. This role blends storytelling, analytics, and strategy. You’ll be responsible for developing content ideas that drive awareness, engagement, and community growth while staying true to our brand voice and mission.

What you’ll be doing (i.e. job duties)

• Strategy & Planning

• Develop and manage a holistic social content video strategy across primary platforms Instagram, TikTok, YouTube, as well as X and Base App

• Set measurable goals and KPIs for growth, engagement, and conversion.

• Conduct audience research and competitive analysis to inform direction

• Content Creation & Campaigns

• Collaborate with marketing, creative office, and community creators to create unique, engaging platform-native content.

• Develop creative briefs and posting strategies aligned with key launches, campaigns, and cultural moments.

• Experiment with emerging trends, formats, and technologies to keep the brand relevant and innovative.

• Community & Engagement

• Build and foster community through authentic engagement and creator collaborations.

• Identify and amplify user-generated content and influencer partnerships.

• Performance & Optimization

• Track, analyze, and report performance metrics; translate insights into actionable recommendations and share with stakeholders.

• Optimize content performance through A/B testing, creative iteration, and real-time trend monitoring.

What we look for in you (ie job requirements)

• 6+ years of experience in social media strategy, content marketing, or brand storytelling.

• Deep understanding of platform algorithms, audience behavior, and content trends.

• Strong creative instincts paired with analytical thinking.

• Excellent writing and communication skills with a sharp visual eye.

• Comfortable working cross-functionally with marketing, design, and growth teams.

• Passionate about culture, creators, and what’s next for onchain media

REQ ID: GBSVCSUS

Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.