Allied Global Marketing is a leading full-service entertainment, culture, and life>
Ability to guide team members with implementing the strategy and executing the campaigns Serve as the senior client contact, presenting strategic recommendations to VP-level stakeholders Drive innovation in media strategy, identifying new channels, technologies, and approaches to maximize client ROI Oversee multiple campaign budgets, ensuring efficient allocation and optimization Create comprehensive measurement frameworks to demonstrate campaign impact and business outcomes Lead quarterly business reviews, providing strategic insights and recommendations for future investments Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments Triage and escalate campaign and performance issues that arise Collaborate with cross-functional leaders to ensure integrated campaign execution across creative, account, and analytics teams
Qualifications:
7+ years digital media leadership experience with 2+ years in a director-level role Proven track record developing innovative media strategies that drive business outcomes Hands-on experience managing Meta and Google ad platforms is a must Experience managing and mentoring teams of 8+ professionals Executive presence with exceptional presentation and client communication skills Strategic expertise across Paid Search, Paid Social, YouTube, Programmatic, CTV, and emerging media channels Strong understanding of measurement methodologies, attribution modeling, and analytics platforms Experience with data management platforms and advanced audience targeting strategies
Details:
Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.